Sezmi

David Allred is senior vice president of marketing and product management at Sezmi. Allred brings Sezmi a unique blend of marketing and strategy consulting experience coupled with executive management experience in marketing, product management, and corporate development.

Before joining Sezmi, formerly known as Building B, Allred was vice president of marketing and product management at Clearwire Wireless Broadband. While at Clearwire, Allred was instrumental in building the company into the leading wireless broadband service provider in the fast growing Wimax market. His responsibilities included developing and deploying the first national scale wireless broadband service offering, mobile broadband PC card and wireless VOIP service. Allred was also responsible for all aspects of the company's marketing activities including building the brand and executing marketing programs across the company's direct, retail, web and telesales channels as well as national retailers and dealers.

Prior to Clearwire, Allred was responsible for worldwide leadership of Hewlett Packard's direct-to-customer business across the consumer and small business market segments. During this period he led the expansion of HP's direct business throughout the US, Asia and Europe.

Previous to Hewlett-Packard, Allred served as vice president of marketing and sales at DirecTV Broadband Inc. where he led the end-to-end marketing, product management and sales organizations.

Prior to Allred's Executive Management experience he spent nearly 10 years with Ernst & Young Strategic Advisory Services providing C-level consulting in the areas of new market and product development, marketing and branding strategy, channel management and operational improvement.

Allred holds a master's degree in business administration from the J.L. Kellogg Graduate School of Management and a bachelor's degree in finance from Brigham Young University.